Our Core Values
Our core values help you to ‘picture’ us and see the type of business we are.
- Passion - be passionate in everything we do from baking a cake to serving our customers
- Inspiration - inspire our customers to create cake masterpieces of their own
- Culture - build and promote a culture which is exclusively inclusive and open to all
- Teaching - pass on our knowledge of cake baking and decorating to our customers through advice, workshops and Wilton® classes
- Uniform - be consistent with the quality, taste and presentation of all of our cakes and products so our customers are confident in what they will receive
- Reliability - provide a reliable and quality service, face-to-face and online, so our customer experiences are seamless and enjoyable
- Experience - show our loyalty to our customers in all that we do, through the way we interact with them and the offers we provide for repeat customers
